Before
Licences deployed across the business, with most people never opening the tool twice.
After
Role-specific digital skills learning, run by internal coaches, measured on real work.
Image to supply
Carlsberg — the work
Supply project photography or a campaign still
The room we walked into
The rollout was treated as an IT deployment. Nobody had asked what a marketer, a planner or a plant supervisor would actually do differently.
What we built
Short, role-specific learning built on the team's own documents and meetings, plus a coach in every function.
Where it landed
Use held steady after the programme ended, because the coaches stayed.
“The first training our people asked to repeat.”
Who ran it
What it produced
The tools we built here are in the shop. You don't need us to use them.
Next
Supervisors taught to lead, not just to cover shifts