All work
Coca-Cola Africa · Consumer & retail · Cape Town · 2025
1,200 managers, one day, one message that stuck
Before
An annual conference people attended and forgot by the following Tuesday.
After
A strategy managers could still repeat, unprompted, three months later.
High
Recall at 90 days
Best in years
Manager feedback
9
Slides used
Image to supply
Coca-Cola Africa — the work
Supply project photography or a campaign still
1
The brief we refused
They asked for a bigger stage. We proposed a smaller one and gave the time to managers instead.
2
The day
Nine slides, four manager-led sessions, one commitment written by each region in their own words.
3
After
The commitments became the following quarter's operating plan.
“Fewer slides, more nerve. It worked.”
Who ran it
What it produced
The tools we built here are in the shop. You don't need us to use them.
Next
Copilot licences bought. Habits changed.