VELUX · Industrial & engineering · Copenhagen · 2026
An employer story engineers actually recognised
Before
World-class engineering, invisible employer story, roles open for months.
After
An employer brand built from what engineers actually said, not what marketing wished they'd say.
Image to supply
VELUX — the work
Supply project photography or a campaign still
The problem with the brief
The brief asked for a careers page. The problem was that nobody outside the building knew what the teams built.
What we made
A documentary series shot on the factory floor, engineer-written job posts, and a hiring kit managers could run themselves.
The result
Applications multiplied, but the real change was quality — far more offers accepted first time.
“They interviewed our engineers before they interviewed our CMO. It shows.”
Who ran it
What it produced
The tools we built here are in the shop. You don't need us to use them.
Next
1,200 managers, one day, one message that stuck